We are pleased to wrap up our impressions following the highly successful participation of Budimka at the prestigious international trade show PLMA International Council 2026 in Amsterdam, which concluded yesterday. As one of the world’s leading events in the private label industry, this trade show provided the perfect platform to proudly present what we are best known for – our recognizable, premium product assortment and innovations aligned with contemporary global trends.
The focus of this year’s presentation was on our premium program, tailored to the needs of modern consumers seeking natural and uncompromising quality. Our 100% fruit spreads with no added sugar, created for those choosing a healthier lifestyle, drew immense attention and fantastic feedback from international partners, along with our rich extra jams, marmalades, and high-quality nectars that preserve the authentic freshness and full flavor of carefully selected fruits. The special premiere and true star of our booth was our new HoReCa range of 100% cold-pressed juices in practical 200ml packaging, delivering ultimate, natural refreshment tailored specifically for the premium hospitality sector.
Alongside our main retail program, we also offered visitors our proven B2B solutions for the food industry, including fruit concentrates, natural fruit purees, as well as specialized bakery and thermostable fruit fillings. The show in Amsterdam brought us many inspiring conversations with industry leaders, opened doors to new Private Label partnerships, and laid solid foundations for further international expansion, as we proudly continue our mission of bringing the finest tastes of Serbia to markets worldwide.